Patented toilet game for men Heppyfly raises EUR 50K from investors

Revolution in the public men's room of worth over half a million euro

14 JANUARY 2014, ROTTERDAM, THE NETHERLANDS
Summary
14 January 2013, Rotterdam The Netherlands– Heppyfly, the innovation that turns every public men’s room into a game, used Symbid, the largest crowdfundingplatform of The Netherlands, to raise EUR 50.000 from approximately 90 investors. Besides the return on investment of 6% per year, the investors receive a Gift-box with a golden Heppyfly-coin, which can be used indefinitely for all the Heppyfly toilets over the world.

During 2013, the Heppyfly game has been sold to approximately 100 hospitality entrepreneurs in The Netherlands. In 2014 and 2015 the international expansion supports a growth expectation of 100%. The game itself is very simple. The 'console' measures the score that a person creates with his urine, after which the player gets feedback about his performance via a screen. Additionally, the player has a chance to win a prize after he paid a fee of one euro. Of this fee, 30 cents goes to Heppyfly, 20 cents goes to the bar or restaurant, and 50 cents goes to the pool.

Peter Hendriks, founder and CEO of Heppyfly, is satisfied: “The campaign had a bit of a rough start. But after attracting the first investors and activating the media-machine, I noticed the enthusiasm of the crowd. The response of the buyers of the game was also exceptionally positive, both concerning the product and the campaign. I'm extremely happy that I've managed to attract and bind almost 100 investors, that will serve as supporters and funders of this unique concept! Of course all them will benefit from the international expansion in the upcoming years.”.

Korstiaan Zandvliet, CEO of Symbid, is also very happy with this innovative concept: “Of course the idea of a toilet-game can be seen as hilarious, but the fact is that this product is supported by a patented technology. Additionally, the hospitality market is very much in search of innovative concepts that will attract and bind customers by creating value. That's exactly what Heppyfly is offering. Finally, we are talking about an exceptionally large group of end-users and exceptional scalability. With these facts in mind, it is no surprise that this concept attracted so many investors.”.

About Heppyfly

Heppyfly is the toilet-game that revolutionizes the men's bathroom. Heppyfly is a real game where players can win various prizes with a one Euro input. This way, the catering business creates a unique experience for its customers. For more information, please check: www.heppyfly.nl

About Symbid

Symbid is a unique, online financing platform that helps private investors, SME-entrepreneurs and startups come together in a safe and secure online ecosystem. Entrepreneurs can pitch their business ideas to investors, and investors get the chance to invest in profitable and game-changing ideas. In doing so, Symbid brings together all relevant parties that are necessary for successful funding. Symbid is globally seen as a leader in online equity financing. For more information, please check: www.symbid.com

For more information about Heppyfly, please contact:

Peter Hendriks (Founder): 06-3497 9495 - or info@heppyfly.com

For information about Symbid, please contact:

Mark Beers on +31 (0) 637 231 292 or mark.beers@sharpefinancial.com

Quotes
"I'm extremely happy that I've managed to attract and bind almost 100 investors, that will serve as supporters and funders of this unique concept! Of course all them will benefit from the international expansion in the upcoming years." Peter Hendriks
"The fact is that this product is supported by a patented technology. Additionally, the hospitality market is very much in search of innovative concepts that will attract and bind customers by creating value. That's exactly what Heppyfly is offering." Korstiaan Zandvliet
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About Symbid

About Symbid

Founded in April 2011 as one of the first investment crowdfunding platforms worldwide, Symbid is The Funding Network™, where companies get funded and grow. As a leading online funding portal for small- and medium-sized enterprises, Symbid gives entrepreneurs direct access to traditional and alternative forms of finance, while offering investors full transparency on the potential risks and returns of their portfolio. Advanced investing, monitoring and data tools ensure companies connecting to The Funding Network™ are financed in the most efficient way possible. Built around cutting-edge technology and expert financial advice, The Funding Network™ by Symbid is the go-to platform for entrepreneurs in search of funding and investors in search of exciting opportunities. As of March 2015, Symbid (www.symbid.com) has successfully funded 70 small businesses for a total capital sum of $7.5 million. With over 40 funding partners already connected – including banks, venture capital, angel investors and 30,000 private (crowdfunding) investors – the total transaction volume of The Funding Network™ in 2015 is estimated at $800 million. Symbid Corp. is a U.S. publicly listed company (OTCQB:SBID). For investor relations, please visit www.symbidcorp.com.

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