JAC< Electric Scooter gathers €60.000 with their international crowdfunding campaign
21 MARCH 2013, ROTTERDAM - THE NETHERLANDS
SummaryThe electric, eco-friendly and ultra light scooters “JAC<” from LEEV Mobility are popular. The popular concept of crowdfunding made it possible that 44 people could order a JAC< scooter and help raise €60.000 via financing platform Symbid so that the scooters can be produced. The crowd donated €1120 on average per person, an unprecedented high amount
21-03-2013 Rotterdam, Netherlands – Sustainability becomes more and more enterprising. Yet, even though sustainability is more often regarded as a “must have” instead of a “want have”, it's still not easy to gather capital for initiatives that often do enjoy social support. The increasingly well-known phenomenon “crowdfunding”, in which large groups of people gather their money to make a certain project possible, has proven to be suited for sustainable entrepreneurship too. For example, for companies like LEEV Mobility want to launch new, green products on the market but have not yet acquired the necessary capital to start a first batch production.
Like many “green” predecessors, LEEV Mobility chose the type of crowdfunding that enables pre-sales to fund this personal transporter. From across the world, people were able to buy LEEV Mobility's products via Symbid. Fans from France, Germany, Denmark, Australia, Singapore, the Netherlands and the U.S supported the campaign. The early-adopters in these countries choose a unique scooter that efficiently uses energy and weighs less than 20KG. The average contributions of €1120 were over 550% higher then normal amounts invested in crowdfunding campaigns.
Marcel Schreuder from LEEV is very happy: “Though at first we definitely had to put in effort to find out the dynamics of crowdfunding, the result has been very positive! Not only are we happy with everyone who has supported our campaign, but the pre-sales also have been a great learning experience. In relation to the JAC< we've learned a lot about the product, the market and the price-setting without having to bear the risks and pressure of actually having to sell the product. The international interest has also been fruitful and we're creating and strengthening our international logistics.”.
Korstiaan Zandvliet, CEO of Symbid, explains: “This campaign does indeed reflect three developments we currently see in the field of crowfunding. More and more sustainable entrepreneurs whose products receive public support but no financial support are starting crowdfunding campaigns. Directly related is the entrepreneurs' need to test their product and create additional “real-life” data about their product. Finally, the average amounts invested in crowdfunding projects are rapidly rising. People are getting enthusiastic about crowdfunding and recognise their opportunity to choose what product will be launched, which is clearly being reflected in the higher amount of the payments on our platform.”.
LEEV Mobility has also started its equity-campaign which allows people to buy a share in the company starting from €20 onards. This campaign has now gathered €4.000 of the total amount of €75.000 via 19 investors. Besides a share in the company, LEEV offers several additional gifts when people choose to invest.
"In relation to the JAC< we've learned a lot about the product, the market and the price-setting without having to bear the risks and pressure of actually having to sell the product. " Marcel Schreuders
"People are getting enthusiastic about crowdfunding and recognise their opportunity to choose what product will be launched, which is clearly being reflected in the higher amount of the payments on our platform." Korstiaan Zandvliet
Frans GunninkPartner - Sharpe Financial Communications. email@example.com
Founded in April 2011 as one of the first investment crowdfunding platforms worldwide, Symbid is The Funding Network™, where companies get funded and grow. As a leading online funding portal for small- and medium-sized enterprises, Symbid gives entrepreneurs direct access to traditional and alternative forms of finance, while offering investors full transparency on the potential risks and returns of their portfolio. Advanced investing, monitoring and data tools ensure companies connecting to The Funding Network™ are financed in the most efficient way possible. Built around cutting-edge technology and expert financial advice, The Funding Network™ by Symbid is the go-to platform for entrepreneurs in search of funding and investors in search of exciting opportunities. As of March 2015, Symbid (www.symbid.com) has successfully funded 70 small businesses for a total capital sum of $7.5 million. With over 40 funding partners already connected – including banks, venture capital, angel investors and 30,000 private (crowdfunding) investors – the total transaction volume of The Funding Network™ in 2015 is estimated at $800 million. Symbid Corp. is a U.S. publicly listed company (OTCQB:SBID). For investor relations, please visit www.symbidcorp.com.